If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. I have always said that you need to bootstrap your way to validation and traction. ProjectManager.com Founder Jason Westland did just that, and built a robust company from New Zealand. Read on, it’s a fabulous story from 2016. Sramana Mitra: Let’s start at the very beginning
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. I have always said that you need to bootstrap your way to validation and traction. ProjectManager.com Founder Jason Westland did just that, and built a robust company from New Zealand. Read on, it’s a fabulous story from 2016. Sramana Mitra: Let’s start at the very beginning
If you haven’t already, please study my free Bootstrapping course. I have always said that you need to bootstrap your way to validation and traction. ProjectManager.com Founder CEO Jason Westland did just that, and built a robust company from New Zealand. Read on, it’s a fabulous story. Sramana Mitra: Let’s start at the very beginning of
Sramana Mitra: What about the New Zealand team? Jason Westland: I still have them. They’re our development team. If you can imagine going back to 2014, it was just me and the development team. Now, I have a team of customer support and marketing people here in Austin. The development team in New Zealand has
Jason Westland: We’ve been able to retain our vertical market there. Our nearest competitor is Clarizen. They have a Gantt. It’s technically just a read-only Gantt chart. It does work for small projects but the account size is very limited in Clarizen because of the inability to handle large volumes. The way I think about
Sramana Mitra: In the 2012 to 2014 period, you were operating with a very healthy profit margin. How many people were in the company and how did it grow? Jason Westland: That’s why it was so profitable. We had no marketing team at that time. It was just me. We had two full-time developers. We
Sramana Mitra: You said you started the company at about 2008 around the financial crisis. It took you nine months to get the first product out. The first product didn’t work. Can you put this in a timeline on when the traction actually started? Jason Westland: It actually started in January 2010. We had, what
Sramana Mitra: What about money? Hiring high-level people costs money. Jason Westland: It does. I sold my first business. My second business was sold shortly after that. I invested all of the money from those two businesses. I then went and mortgaged the house. My mom mortgaged her house. I took out some credit card