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jason wallis
Thought Leaders in Mobile and Social: Jason Wallis, CTO of Mozu (Part 4)
Sramana Mitra: What do you see as the main driver of that consumer-driven purchase cycle? Is it more the community and the people in their network who influence the purchase decision or is it that self-serving content that people read about? Whether it’s on the site of the retailer or other sites, there’s also a
Thought Leaders in Mobile and Social: Jason Wallis, CTO of Mozu (Part 3)
Sramana Mitra: As you brought up a little bit earlier, all web marketeers tend to do customer landing pages that are specifically speaking to certain segments or certain search terms. Is that something that people do with your product? Do you have the full functionality or do you have a different front-end? Jason Wallis: Sometimes, it’s just
Thought Leaders in Mobile and Social: Jason Wallis, CTO of Mozu (Part 2)
Sramana Mitra: Your point is well-taken that retailers need mobile sites and mobile presence. There are a lot of people who have platforms for mobile sites. What is special about what you do? Jason Wallis: What is special and different is that the platform has one common data backend. The front-end is optimized for mobile
Thought Leaders in Mobile and Social: Jason Wallis, CTO of Mozu (Part 1)
Mozu is a line of business within Volusion, one of the key small business e-commerce platforms that we have covered extensively in the past. Mozu caters to mid-market retailers. Jason discusses the trends he is seeing in that space. Sramana Mitra: Let’s start by introducing our audience to Mozu and yourself for some context. Jason
