Sramana Mitra: Concur is one of the best examples of replacing paper. That has built a very valuable company. It went public on its own. It made the shift from being a license software company to a cloud company as a public company which is very difficult to do. It did very well as a
Sramana Mitra: SaaS continues to be bigger because there is a lot more software adoption happening all over the world. Last week, we had a session that was focused on what’s happening on the Indian cloud market, which is a very active market right now. There’s a company called Greytip that has built up quite
Sramana Mitra: Am I hearing that when you look back on EchoSign, you feel that you sold too early? Jason Lemkin: I think it was a lucrative and fair financial transaction. What I didn’t realize until I got into Adobe is that the team would accelerate after that. I didn’t realize that the team was
Responding to a popular request, we are now sharing transcripts of our investor podcast interviews in this new series. The following interview with Jason Lemkin was recorded in October 2014. Jason Lemkin, prior to becoming a VC, was the CEO of EchoSign, a digital signature SaaS vendor that Adobe acquired some years back. This was an excellent
SM: Small companies do not have enough bandwidth to do anything themselves. That is why hosted solutions are so good for them. JL: They also don’t do AdWord searches for solutions. We get our SMBs virally. We convert them at a higher rate than an enterprise because they immediately see the value.
SM: What was your solution to finally get more customers? JL: I knew we just had to get out there. AdWords did not work great, but it worked a little. SEO did not workgreat, but it worked a little bit, so we did more of that.
SM: Would you synthesize what EchoSign is for us? JL: EchoSign is the simplest way for any business to get contracts signed, tracked and filed. We want to take all the pain out of paperwork and contracting, and make closing a deal on the web as simple as it is to work on WebEx or
SM: Many times I do not think VCs have any class. JL: I think people misunderstand VCs. They are financiers.