In order to have a mass market which could potentially consume all residential market (and expansion of commercial markets) places, awareness and motivation (incentive) must exist among the consumers. Further advocacy would also help grow the energy production market by utility companies. SM: What is the level of awareness and motivation in the marketplace to
Germany has a political environment, influenced by voters, which is very supportive and progressive about solar energy. This has resulted in creating a very large and solid marketplace which SunPower has been able to capitalize on. SM: What has been driving Germany’s big focus on solar? Is that part of their energy policy? TW: When
In India, the scorching tropical sun is worshipped as a God. These days, it appears that countries like Germany and Japan, and more recently, sunny California are following suit. Solar energy, one of the purest forms of alternative energy, is making headways in becoming a major market phenomenon. I have recently been speaking with Tom