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janet kosloff
Capital Efficient Entrepreneurship: Janet Kosloff, CEO of InCrowd (Part 8)
Sramana Mitra: I’m going to change the one questioning a little bit, and ask you what your feelings are about being a woman entrepreneur in the technology industry. What are you seeing? What has been your experience? Do you experience bias against you being a woman entrepreneur? Janet Kosloff: I wouldn’t say I experienced any
Capital Efficient Entrepreneurship: Janet Kosloff, CEO of InCrowd (Part 7)
Janet Kosloff: In the pharma industry, they tend to do these very long tracking surveys. They’ll do them quarterly or maybe every other month. They’re very expensive. Brands could spend many millions of dollars on these tracking surveys. They take a long time to execute each wave and it takes a long time to analyze
Capital Efficient Entrepreneurship: Janet Kosloff, CEO of InCrowd (Part 6)
Sramana Mitra: A bit of question about your sales cycle. At 2014, you’ve been in the market for a couple of years. You’ve got good reference customers. How did the sales cycle evolve? Janet Kosloff: It definitely got easier to get appointments as we got some recognition and references within companies. If we would get
Capital Efficient Entrepreneurship: Janet Kosloff, CEO of InCrowd (Part 5)
Sramana Mitra: When 2012 ended, what kind of revenue level did you get to? Janet Kosloff: At the end of 2012, we ended up with about a million dollars in sales. That was our first full year in business. At that time, we ended up raising our small venture round. Sramana Mitra: With which firm?
Capital Efficient Entrepreneurship: Janet Kosloff, CEO of InCrowd (Part 4)
Sramana Mitra: These are corporate accounts. You have to do an enterprise sale to get this to the purchase system? Janet Kosloff: Our clients, being pharmaceutical companies, have a pretty onerous procurement process. Almost every one of our clients require, what they call, a Master Services Agreement. It’s a whole process and a thorough review
Capital Efficient Entrepreneurship: Janet Kosloff, CEO of InCrowd (Part 3)
Sramana Mitra: The customers are pharmaceutical companies? Janet Kosloff: Correct. They are brand managers, market researchers, and M&A specialists. Sramana Mitra: Was your MVP an app? How did you structure the MVP? Janet Kosloff: We did not have an app originally. We have an app now but our primary tool is a web application that
Capital Efficient Entrepreneurship: Janet Kosloff, CEO of InCrowd (Part 2)
Sramana Mitra: What year are we talking? Janet Kosloff: This was 2010. I wrote the business plan in 2010 and I started to think about it. Once I was ready to take the leap, I left my job because I am very commerically-oriented, and I wanted to find a co-founder that had more of the
Capital Efficient Entrepreneurship: Janet Kosloff, CEO of InCrowd (Part 1)
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. You know I don’t buy into the men saying that there’s a bias against women entrepreneurs in the industry. Janet doesn’t either. Here’s an opportunity to learn from her success in building solid revenues, and a profitable business. Sramana Mitra: Let’s start at the very beginning
