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jamie tedford
Best of Bootstrapping: Bootstrapped a Highly Profitable Company in Social Media Marketing
If you haven’t already, please study our free Bootstrapping course and the Investor Introductions page. When we spoke in 2015, Founder Jamie Tedford had bootstrapped Brand Networks to a highly profitable, large business, leveraging the disruption in brand marketing caused by social media. Excellent execution! Sramana Mitra: Let’s start at the very beginning of your
Best of Bootstrapping: Bootstrapping a Highly Profitable Company in Social Media Marketing
If you haven’t already, please study our free Bootstrapping course and the Investor Introductions page. Founder CEO Jamie Tedford bootstrapped Brand Networks to a highly profitable, large business, leveraging the disruption in brand marketing caused by social media. He then sold minority stake in the company to a private equity firm. Excellent execution! Sramana Mitra:
Bootstrapping a Highly Profitable Company in Social Media Marketing: Brand Networks CEO Jamie Tedford (Part 6)
Jamie Tedford: Acquisition was strategically important for us because it completed what we thought was an important part of our story and what the market was telling us, which is that brands and agencies wanted to work from one platform. There’s this converged media phrase that had taken hold at that time. We really believed
Bootstrapping a Highly Profitable Company in Social Media Marketing: Brand Networks CEO Jamie Tedford (Part 5)
Sramana Mitra: We are huge fans of bootstrapping entrepreneurs, so congratulations on doing that. What scale did you reach before you raised the private equity round? Jamie Tedford: We were almost a hundred people. We were very profitable and had 50% EBITDA margins. When we decided that we were going to talk to the private equity
Bootstrapping a Highly Profitable Company in Social Media Marketing: Brand Networks CEO Jamie Tedford (Part 4)
Jamie Tedford: We took a step back at that moment and thought, “We’re sitting on a tremendous amount of equity value.” We had now become, not just a strategic partner of Facebook, but we had also accessed the Twitter platform as well as LinkedIn and thought about how we could become the preeminent software for
Bootstrapping a Highly Profitable Company in Social Media Marketing: Brand Networks CEO Jamie Tedford (Part 3)
Sramana Mitra: What emerged as the positioning of Brand Networks? I understand you’re helping with word-of-mouth brand networks. What was the service that they were buying? Jamie Tedford: In the early days, they were buying more of traditional marketing services agency roles. Eventually as I brought on my partner and CTO Mike Garsin, we determined
Bootstrapping a Highly Profitable Company in Social Media Marketing: Brand Networks CEO Jamie Tedford (Part 2)
Sramana Mitra: What year did that chapter end for you? Jamie Tedford: Around 2002. I got to work with an ad agency called Arnold Worldwide. I worked with a lot of really big brands. The brand that really got me excited was Volkswagen. I learned a lot of about traditional advertising at that time. I
Bootstrapping a Highly Profitable Company in Social Media Marketing: Brand Networks CEO Jamie Tedford (Part 1)
If you haven’t already, please study our free Bootstrapping course and the Investor Introductions page. Jamie bootstrapped Brand Networks to a highly profitable, large business leveraging the disruption in brand marketing caused by social media. He then sold minority stake in the company to a private equity firm. Excellent execution for bombbomb alternatives! Sramana Mitra:
