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james litton
Best of Bootstrapping: Bootstrapped with Services from Houston
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Identity Automation Founder James Litton built an identity management software company from Houston and then went upmarket. Here is our conversation from 2016. Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and in what
Best of Bootstrapping: Bootstrapped Using Services from Houston
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Identity Automation Founder James Litton built an identity management software company from Houston and then went upmarket. Here is our conversation from 2016. Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and in what
Best of Bootstrapping: Bootstrapping Identity Automation Using Services from Houston
If you haven’t already, please study my free Bootstrapping course. Identity Automation Founder James Litton built an identity management software company from Houston and then went upmarket. Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of circumstances? James Litton: I am
Bootstrapping Using Services From Houston: Identity Automation CEO James Litton (Part 7)
Sramana Mitra: So you’re trying to find a mid-market niche now where you would be able to compete with these very large players. That security and identity management space for both enterprise and mid-sized enterprises is a very crowded space. I’ll tell you what bothers me about your enterprise strategy. James Litton: There’s a couple
Bootstrapping Using Services From Houston: Identity Automation CEO James Litton (Part 6)
Sramana Mitra: The growth rate did not shift when you went from services to product? James Litton: During the transition, on some level, it probably slowed. There were some critical things that we had to go through. As an entrepreneur, it’s scary. You’re going from something that you know into a world that you don’t
Bootstrapping Using Services From Houston: Identity Automation CEO James Litton (Part 5)
Sramana Mitra: All your existing K-12 services clients came with you to this product? James Litton: Yes, because we were extremely focused on the customer. That continues to be a central part of the Identity Automation ethos. It’s not just paying lip service to it, but actually living up to that. I think the real testimony
Bootstrapping Using Services From Houston: Identity Automation CEO James Litton (Part 4)
Sramana Mitra: Was K-12 also consulting services and implementing identity management solutions kind of projects? James Litton: Yes. Keep in mind that as we were doing this, we were doing projects for all types of organizations. It’s just that the majority of them was K-12. Sramana Mitra: The business, however, were these projects? You were
Bootstrapping Using Services From Houston: Identity Automation CEO James Litton (Part 3)
Sramana Mitra: The fact that you decided to go in this direction, does this have anything to do with your background in facilities management? James Litton: No. The decision to go down this path was multi-faceted. I had known Troy since the Coca Cola days. We had stayed connected. Troy had really grown up around
