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james green
Thought Leaders in E-Commerce: James Green, CEO of Magnetic (Part 4)
Sramana Mitra: What size are we talking in revenue terms? James Green: The sweet spot for us is total online sales of $5 million to $100 million. There are a couple of people who are a bit bigger but mostly, they’re in that range. Sramana Mitra: Switching gears, what are the emerging trends in e-commerce
Thought Leaders in E-Commerce: James Green, CEO of Magnetic (Part 3)
Sramana Mitra: In the context of that, answer my question on retargeting specifically. You did bring up retargeting as one of the areas that you have specialized expertise in. I’m curious about retargeting specifically. James Green: Retargeting, initially, was just an end of the shopping cart. You chase them to say come back with a
Thought Leaders in E-Commerce: James Green, CEO of Magnetic (Part 2)
James Green: Let’s take a company like Bluefly. They’re a large online retailer. They sell fashionable clothing. If someone visits their website, we can help them do site retargeting. We can go and say, “You exhibited this behavior in this website. Perhaps we should send you an email because that’s how you like to be
Thought Leaders in E-Commerce: James Green, CEO of Magnetic (Part 1)
James points out that in e-commerce and digital marketing, point solutions have become more effective than the broad suites from players like Adobe and Marketo. Read on and see if you agree! Sramana Mitra: Let’s start by introducing our audience to yourself as well as to Magnetic. James Green: I’m the CEO of Magnetic. Magnetic
