The Last Rajah

Business Week has a wonderful profile of Ratan Tata, titled The Last Rajah. It is simply incredible what Tata’s acquisition of Corus and the more recent bid for Jaguar/Land Rover is doing for the image of India, Inc. Reminds me a bit of the time when India defied the international powers and did the first

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Design Can Carry A Brand

By Dominique Trempont, Guest Author A brand is the emotional vibration between a company and its customers. That vibration is about establishing trust that customers should expect a consistent experience with the products and services of a company. An example of that emotional vibration is Jaguar, at least in the 1950s and 1960s.