Sramana Mitra: How much were you pricing? Hank Luhring: It was $100 a month. This was before the cloud. There was a term back then called Application Service Provider. Sramana Mitra: I remember that. It was the precursor to the cloud.
Sramana Mitra: When you started doing this alone, how long did that solo journey last before you started hiring programmers? Hank Luhring: Six months. My first client was Volvo Penta. The colleague of a former colleague called and said, “Do you know anybody who can develop some applications?” It happened to be a homebuilder’s association.
Hank tells the story of a solo entrepreneur who bootstrapped his product startup with services over a longer, slower period, while maintaining a high quality lifestyle. Success is personal. Autonomy and quality of life matter more to certain entrepreneurs than the flawed “Go Big and Go Home” mantra that VCs preach. Sramana Mitra: Let’s start