$200 Million in Revenue Catering to the Bottom of the Pyramid: Issa Asad, CEO of Q Link Wireless (Part 6)

Sramana Mitra: You are acquiring these customers through these kinds of channels – through computers at work. Issa Asad: We acquire 100% of our customers online.

$200 Million in Revenue Catering to the Bottom of the Pyramid: Issa Asad, CEO of Q Link Wireless (Part 5)

Sramana Mitra: How does the business model split? How much of it is affiliate? Issa Asad: I started converting all my energies to just doing this. All of it is strictly direct to consumer marketing. I’m a Facebook and Google customer where a lot of companies went out and they were trying to buy marketing

Read Full Article »

$200 Million in Revenue Catering to the Bottom of the Pyramid: Issa Asad, CEO of Q Link Wireless (Part 4)

Sramana Mitra: In 2007, you started this affiliate network. How long did it take you to arrive at that inflection point where you figured out that Beauty was the category that you wanted to focus on? Issa Asad: It took almost two years. Sramana Mitra: That’s not unusual though. It takes time to experiment. Issa

Read Full Article »

$200 Million in Revenue Catering to the Bottom of the Pyramid: Issa Asad, CEO of Q Link Wireless (Part 3)

Sramana Mitra: How long did the model go on? Issa Asad: I did that in 2007. Then I sold my company to a company called Blackstone. They wanted it for the technology. They were able to take it to a new level, which was beyond my reach. At that point, I took a new venture.

Read Full Article »

$200 Million in Revenue Catering to the Bottom of the Pyramid: Issa Asad, CEO of Q Link Wireless (Part 2)

Sramana Mitra: How did you get around those limitations? Issa Asad: I turned around and I started working with some of them. I said, “If I print my own cards and make my own brand, then I would only have to pay for usage.” I went to the carriers and I made contracts with them.

Read Full Article »

$200 Million in Revenue Catering to the Bottom of the Pyramid: Issa Asad, CEO of Q Link Wireless (Part 1)

If you haven’t already, please study our Bootstrapping Course and Investor Introductions page.  This is a fascinating journey of an entrepreneur who has bootstrapped a $200 million business catering to poor people in the United States selling cellular phones and connections, and monetizing the data through advertising. In India, Reliance Jio has a similar strategy, by the way, for

Read Full Article »