SM: How did you penetrate the market and get early traction? YB: Since there was very little competition in the field, being so relevant and unique our content was quickly picked up by Google and we’ve successfully conquered top positions for relevant keywords. In addition, the uniqueness of the site, combined with our close relations
How often have you bought a new DVD Player, and have had difficulty making it work with your existing TV set-up? In our Entrepreneurship Case Studies series, this week, we talk with Yaniv Ben-Saadon, founder and CEO of Fixya, a community site focused on providing after sales technical support on consumer products. SM: Please describe
By Danny Cohen, Guest Author How time flies… It seemed to me that I just finished complied the August deals in Israel, and September just flew by. As expected, the investment activity in Israel during September did not slow down. Benchmark announced their investment in Broadlight, and Partech lead a round in PowerID, a spinoff
By Danny Cohen, Guest Author After taking some time off (and as such, skipping the July report), I am taking another shot at reviewing important deals that happened in the Israeli market. Like in Europe and the US, Israel slows down during the summer time. However, a few important deals were announced. A few deals
SM: What stage are you at now? Revenue? Profitability? Traffic? Customers? Users? Any other metrics you track? KR: We launched our service in Q2 of this year, and the response has been fantastic. We’ve already signed up our first set of paying customers, which is a great milestone for us. Initially, our primary goals are
Iraq is one of the most resource-intensive areas of the Middle East, yet to date has perhaps some of the least actualization of that potential. The Kurdish autonomous area has fared better than the rest of the country, and in the first portion Qubad points out the political stability which has given them a 10
Here I challenge Amir some more on the business strategy. Technology is wonderful, but are they solving the right business problem? Just because I am looking at a car chase in a movie segment doesn’t mean I am ready to jump and buy a BMW. There is little relevance. On the other hand, if I
We continue our discussion about the technical and strategic implementation of the Adapt.tv technology. The core behind it is a learning system which is fed data from contextual matching as well as inputs from user interaction with ads. Over time, this produces an optimized ad campaign for video-content providers, addressing a validated market need. SM: