Sramana Mitra: I think your point is also that there are different kinds of employees. There are certain people who are startup type of employees. Alon Aginsky: Right. You have to be very precise about the people you hire. Most of the people that are in cVidya are veterans. Those are the people who join you for
Sramana Mitra: I’m going to switch the line of questioning a little bit to the story of your entrepreneurial story. Let’s go back to eight years ago when you and your brother left your respective jobs to start this company. You both had deep experience in the security domain. You went and talked to Shlomo
Sramana Mitra: What are the types of data and the sources of data that you’re securing? You talked about email earlier. Aki Eldar: We’re talking about any unstructured data. Unstructured data could be emails, files, or documents. Regarding your question about the source, it could be any source. It could be any application. It could be
Sramana Mitra: You had that experience as well. Both of you were security industry insiders and had lots of insight into what’s happening. The reason why I’m asking for this background is that security is probably the segment of the startup industry that has the maximum entrepreneurial activity. It’s crowded. There’s constant startup activity going on.
Aki Eldar: I and my brother founded Secure Islands. We did that because we figured out that there is a huge problem in the security industry. The problem was that people are talking about securing data, but they’re not actually doing it. They are securing the infrastructure, the exits, and the devices. But they are not
Security is the venture industry’s most active segment. It is also the most crowded segment, and unless you have deep domain knowledge, you cannot play in the business. Aki and his brother do have deep domain knowledge and have leveraged that to build an exciting company. Sramana Mitra: Let’s start at the very beginning of
Sramana: Let’s talk about strategic partnerships. What kinds of deals do you look for? Alon Maor: This is an interesting point you are bringing up. A startup should always consider strategic partnerships because it is very difficult to know what the best channels into the market are. Strategic partners can help you get into the
Sramana: You hired two sales people to do market discovery, or essentially to develop a list of 100 potential customers. Talk to me about the characteristics of these two sales people? Typically they need very precise tools to sell. Early stage sales is not quite as clear and this takes a different type of sales