Sramana Mitra: What is the minimum revenue threshold you think you need to get to achieve that? Jon Ellis: My opinion is you need minimum revenues of about $50 million. However, plenty of companies especially in Australia, IPO at the level that we’re at now. Sramana Mitra: I don’t think that’s a good idea necessarily.
Sramana Mitra: In 2016, have you raised more money? Jon Ellis: We’re about to. We’re just raising now. We opened on Tuesday. We received a commitment from shareholders already for $3 million, and we intend to raise $7 million. Sramana Mitra: What does that mean? Is this some sort of a stock exchange in Australia?
Sramana Mitra: In 2015, your entire strategy was focused on Australia, China, and UK? Jon Ellis: It was. It was until we had our A round funding. Sramana Mitra: I was actually coming to that. You raised money in 2015? Jon Ellis: Yes, in the middle of 2015. Sramana Mitra: Tell me about that. Jon
Sramana Mitra: Great milestone. By the end of that year, you got the full $1.7 million in seed investment from your backers? Jon Ellis: Correct. Next, what fundamentally changed the game was that we realized that there was a network effect. The agents on our platform looking for stock in Australia were also interested in
Sramana Mitra: Then what happened? Jon Ellis: Then someone that I had been speaking to for months, a very wealthy family in Australia, really liked the platform. They had been using it and they said, “We’re prepared to be backers. We’d have to make substantial changes to make some money, but we’re prepared to back
Sramana Mitra: What market were you going after? Was Investorist focused on the Australian market to start with? Jon Ellis: To start with, it was. Initially, Investorist launched as an idea of working just in the Australian market. As soon as I launched, I’ve probably been active for six months and then I realized that to
Sramana Mitra: After you quit Mirvac, you started an ad agency? Jon Ellis: I didn’t intend to start an ad agency. I just intended to work as a marketing manager for other property developers. Very quickly, I realized that there weren’t a lot of experienced marketers. There was an opportunity to work for a number
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Jon has side-stepped venture capital, and raised a significant funding from his customers. He hopes to take the company public in Australia once the company gets to about $50 million in revenue. Sramana Mitra: Let’s start at the very beginning of your journey. Where are you