By Guest Author Jim DeBetta of the Academy for Entrepreneurs [Jim’s four-part series tells entrepreneurs and investors what they need to know about licensing a product through a discussion of the terms that drive the license’s value. In today’s post, Jim shows entrepreneurs how they can negotiate the best royalty rate possible.] 2. Royalty—Sometimes Lower
By Guest Author Jim DeBetta of the Academy for Entrepreneurs [Jim’s four-part series tells entrepreneurs and investors what they need to know about licensing a product through a discussion of the terms that drive the license’s value. Today’s focus is three common types of license.] Licensing is the most popular method used to commercialize and