Sramana Mitra: Our model is actually complete customer immersion. It’s a one-year program. Each person who gets to be part of the program has one year including side-by-side methodology training, customer immersion, customer validation, and TAM analysis. It’s not in vacuum at all. I’m sure your program is effective. I’m just comparing notes. That’s the
Sramana Mitra: When the team comes forward, is it required to present a business case analysis or a hackathon style development first? Max Wessel: They tend to do a very light back-of-the-envelope business case – nothing substantive. We teach people to think by analogy. If you’re building a tool to get into the recruitment services
Max Wessel: From an intrapreneurship perspective, we have a program that we’ve been running for close to four years now. We have all sorts of ideation programs around the company for decades but four and a half years ago, we launched a program that’s aptly called Intrapreneurship. At one point, we kicked off the campaign.
This interview explores the nuances of SAP’s Corporate Incubation strategy in great depth. Sramana Mitra: Tell us about what SAP’s thinking is in the domain of corporate innovation. What are your goals, activities, strategies and structure? Let’s dig into the programs. Max Wessel: Let me start off with the high level description of what SAP
Sramana Mitra: They have other roles to play in medical imaging. In the equipment sector, they’re big. Girish Navani: Yes, not in healthcare IT. This is the fun part and also the nerve-wracking part. As an entrepreneur, you have no fear because you have nothing to lose. Sramana Mitra: Given your structure, what are your thoughts about