Sramana Mitra: This is not unusual. First time entrepreneurs start with very vague ideas with what they’re going to do. When I started my first company, I was a graduate student at MIT and I wanted to be an entrepreneur but I didn’t have a good idea about what I was going to do. Can
Spain, as you know, is in a terrible economic mess. Entrepreneurs like Alicia are vital to the country’s economic future. She has built a steady, cutting edge technology company with 60+ people from Zaragoza. Impressive! Sramana Mitra: Tell us about your beginning. Where were you born? Where did you grow up and in what kind
Sramana Mitra: Your primary go-to-market strategy is an OEM strategy? Coby Sella: Yes. Our goal is to deploy as many clients as possible. Our footprint in the industry today is about a quarter of a billion devices using Sansa technology, whether it is Sansa providing platform security capabilities or Sansa delivering embedded software within the trusted
Sramana Mitra: In that case, the software that you are delivering goes as embedded systems? Coby Sella: Sansa’s solution actually requires implementation of clients. These clients will be embedded within the SOC. We are relying on the SOC’s platform security. This could be a piece of software in a secure environment. For the sake of
Coby Sella: Alternatively, if the management company changes within a certain set of years, this mechanism will be applicable and replace the entity with another one. The solution itself has the flexibility to rely on these devices and to delegate the provisioning technology from one entity to the next one up the chain, which is
Sramana Mitra: What part of that map are you playing in? Coby Sella: The most important part that Sansa is contributing to is the challenges around provisioning of secrets and assets into devices. Being the industry veterans for the last 15 years, we’ve been injecting assets and provisioning secrets across a wide range of devices for quite
The Internet of Things (IoT) trend is significant, and will blossom over the rest of the decade. Imagine, however, with so many connected devices, how the security issue becomes critical! Let’s explore with Coby Sella. Sramana Mitra: Let’s start with introducing our audience to yourself as well as to Sansa Security. Coby Sella: I have been the
Sramana Mitra: In the broad categorization that you just made, other than energy savings applications and then the off-shoots of energy savings, what are some of the other buckets of enterprise IoT? Danny Yu: How to think about this is look at whose problems are we solving. We can talk about technology and effectively the