CNN’s ratings soared last Thursday evening as viewers tuned in to coverage of Michael Jackson’s death, demonstrating that traditional broadcast news still has a strong pull. But when it’s not a case of breaking news, broadcasters, advertisers and publishers are still trying to figure out what forms twenty-first century media and its distribution will take. Tonight’s Deal Radar company is
WSJ reports: “In a strategy shift, CNN, known primarily for national and international news, announced a deal that will allow it to offer more local news on its Web site and, it hopes, land a bigger slice of the fast-growing market for local online ads. The deal, with Internet Broadcasting, a privately held Minneapolis-based company