By guest authors Charles W. Bush and Kathy Hwang of 3Strand Innovation, a brand, design and business consultancy The idea for this article started when we scoured the web for the best interactive and engaging website designs. When we were done, we realized many of the good ones were automobile websites. And as the public
Brightcove is an online video publishing company that lets users—both established media networks and independent content makers—monetize their content through ad revenues. It was founded in 2004 by Jeremy Allaire, who is now CEO.
By Mike Kanazawa, Guest Author One of the new and unsolved leadership challenges of today is how to keep a global team focused, aligned and engaged on a common strategic direction and set of priorities. There are many innovations and new approaches to meet this challenge. We’ve captured a few examples of what leading companies
SM: How big is the market? How do you calculate TAM? What is your business model? CL: We’ve reviewed a great deal of research on how large the market is for online travel advertising and very specifically banner advertising on travel websites. Forrester says that online travel advertising is an $8-billion-a-year industry in 2007, growing
Interactive Corp. (NASDAQ: IACI) recently announced its decision to split its whole business into five separate listed entities. The stock has lost around 24% in 2007. The spin off will hopefully lead to value unlocking for shareholders. It will create 5 different entities – Interactive (including Ask.com, Match.com and Citysearch), Home Shopping Network, Ticketmaster, Interval
2007 has been a terrible year for Comcast (Nasdaq: CMCSA), the stock having lost over 35% value. Is it time to buy or does it have more downside? For one thing, Comcast is not going away. It dominates the US multi-channel television market, serving more than 21 million customers with an HFC network that passes
Acquisition Strategy Google has made several acquisitions this year. The key acquisitions were Adscape, Trendalyzer, Marratech, FeedBurner, PeakStream, GrandCentral, Postini and Jaiku. Google is yet to complete its $3.1 billion acquisition of DoubleClick Inc., a global leader in digital marketing technology and services. Google’s acquisition strategy is different from most other companies. Google has mostly
Acquisition Strategy Microsoft acquired Medstory and aQuantive this year. Actually both were very good acquisitions. Online Health is a large segment with 31% of the total U.S. Internet users or 55.3 million U.S. Internet audience visiting health information sites each month during the first quarter of 2007. Buying aQuantive was a shrewd move. With the