Leading Corporate Innovation: HP Labs Director Prith Banerjee (Part 1)

Prith Banerjee is senior vice president of research at HP and director of HP Labs. Prior to joining HP he served as the dean of the College of Engineering at the University of Illinois. He was the founder, chairman, and chief scientist of BINACHIP Inc. In 2000 he founded AccelChip Inc, which was sold to

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Innovation: Off the Beaten Path

By Guest Author Jordan Cole Innovation is the intersection of invention and insight, leading to the creation of economic value. The university has long been regarded as the most efficient innovation engine but, as this essay will argue, this is a misguided and even false impression.

Building Your Brand Experience for Hard Times (Part 3)

By guest authors Charles W. Bush and Kathy Hwang of 3Strand, a brand and business strategy consultancy. Build trust with customers through transparency. Just after the financial crisis, research conducted by OTO Research shows that 83% of consumers do not trust the brands they use. Everyone is talking about building brand trust during a recession,

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Building Your Brand Experience for Hard Times (Part 2)

By guest authors Charles W. Bush and Kathy Hwang of 3Strand, a brand and business strategy consultancy. Design the entire experience, not just singular marketing points. Most companies think of branding as what gets your customer in the door. A fancy logo and some nice marketing materials and you’re set.  Not quite. Companies who do it best

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Building Your Brand Experience for Hard Times (Part 1)

By guest authors Charles W. Bush and Kathy Hwang of 3Strand, a brand and business strategy consultancy. Designing a top-notch brand is nice to talk about and all, but when the economy tanks and we’re facing grim business decisions, is it even relevant to today’s conversation? Looking back through history, many of the most effective brands

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Catching Up On Readings: The Facebook Era

Here is a summary of the posts from this past week, in case you missed them.

Forbes Column 2009: Key To Innovation: Universities

Continuing on the investigation of Capitalism 2.0 and focusing on the theme of innovation, here’s Zero In this week with Key To Innovation: Universities.

Forbes Column 2009: The Smart-Grid Dilemma

Zero-In this week highlights the disconnect between capitalism, market forces and the need for a smarter, cleaner energy world. Read The Smart-Grid Dilemma. Coming from a pure capitalist at heart, this is one of a series of columns you will be reading on the limitations of capitalism to do the right thing.