If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Here is Ingenious Med Founder Steve Liu’s early story from 2014. Yet another instance of a very successful company being built in the bootstrapping using a paycheck mode. Harris Novum acquired Ingenious Med in 2021. Sramana Mitra: Let’s start at the beginning of your story. Where
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Here is Ingenious Med Founder Steve Liu’s early story, yet another instance of a very successful company being built in the bootstrapping using a paycheck mode. Sramana Mitra: Let’s start at the beginning of your story. Where are you from? Where were you born and raised,
Sramana Mitra: These two competitors that are heavily venture funded, what are their names? What is the situation right now? Are they comparable in revenue numbers? What metrics are you tracking for them? Steve Liu: Good question. I don’t know their revenue numbers. It’s an interesting time in this market right now. One of them
Sramana Mitra: It sounds like the business was starting to become more of an enterprise business from there on. Steve Liu: Very much so, yes. Sramana Mitra: How did it scale? 2008 was when you made the transition to the new CEO. Between 2008 and 2014, what are the milestones and scaling strategies that you
Sramana Mitra: Was the company based in Washington? Steve Liu: In Atlanta, actually. The hospital medicine job that I got was in Atlanta. Sramana Mitra: I see. You recruited a CEO who would run the company in Atlanta? Steve Liu: Exactly. Sramana Mitra: How did you find this person? What was the criteria and process
Sramana Mitra: What’s the next milestone? How far did you go with the angel financing? Steve Liu: We grew and then there was a point where we needed more formal funding from an institutional investor. That’s when we brought in Buckhead Investment. They came in about nine years ago. The initial round was a couple
Sramana Mitra: How much did you do in your first year? Steve Liu: I honestly do not remember. It’s been so long. Over the first few years, we quickly got to a couple of thousand users. During that time, we enhanced the product and started increasing the price. Pretty quickly, we got a lot of
Sramana Mitra: You programmed your PalmPilot to have that available as a mobile application. You presented at this conference and everybody wanted it. Steve Liu: Pretty much, yes. That was when we figured out we might have something. A few months later, we put up a booth. I was a physician. I just wanted to be