Sramana Mitra: What I see is that the bigger disruption is in looking for systematic ways of being able to compensate influencers. Reed Berglund: That’s one way of looking at it, absolutely. If you examine the initial goal for these influencers on these platforms, they were free platforms. They went on from a hobby standpoint.
Sramana Mitra: Walk me through a use case such that we can understand how the workflow operates here. Reed Berglund: I’ll walk you through a program that we just did for Universal Music Group. This is a franchise that is about 25 years old. Its success came during the CD era, which was much different