Sramana Mitra: You were doing what kind of revenue level now? Sunny Singh: In 2008, we were about $8 million to $10 million. Sramana Mitra: In 2006, you’re back in a healthy state. What’s the next major development? Sunny Singh: In 2001, when all this was going on, we came across this mandate from the government
Sramana Mitra: While it wasn’t a small company, it wasn’t one of the major companies – SAP or Oracle. Sunny Singh: That’s right. Sramana Mitra: What were the contract sizes of the projects you were doing? Sunny Singh: Under $2,000. They were all between $500 and $2,000. It depends how many seats they buy. If
Sramana Mitra: What did you start with? Were you bootstrapping the company? Sunny Singh: Yes, I took about 18 to 20 credit cards. That was seed money for Edifecs. I had no concept of VCs. I was not business savvy. That was how Edifecs got started. I’ve never run a business before. Sramana Mitra: How
Sramana Mitra: Very good. It’s wonderful to see that you pulled a hardcore technology product company out of India. Varun Singh: You asked me earlier where the engineers were from. They’re from Veritas and IBM. Sramana Mitra: It’s a good place to hire from. That’s a good thing about India right now. There are actually
Sramana Mitra: If you’re doing pure product, the customer is supposed to run the product and build an organization around the product. In this case, you are building that organization and you’re doing the business process on behalf of the customer. Anil Kaul: That is correct. The only thing I would add to that is
Sramana Mitra: You have good defensible IP. Varun Singh: Very good defensible IP. That started a few conversation with other VCs. I started a conversation with BV Jagdish from NetScaler. I was one of BV’s largest customers in India. I knew him through Net Magic because he was on the Board. He introduced me to Justin
Sramana Mitra: All your core customers today are based on your Mckinsey network essentially. Anil Kaul: Not anymore. Sramana Mitra: But that’s how it got developed. Anil Kaul: In the beginning. Sramana Mitra: Talk to me about the business dynamics. Typically, outsourcing companies have a certain model. There’s a certain profitability structure. They are not
Sramana Mitra: You guys have already done six months prototype building with seven engineers? Varun Singh: Yes. Sramana Mitra: Nexus gave you money before that process started? Varun Singh: Nexus gave us our seed round. Sramana Mitra: How much? Varun Singh: $750,000. Sramana Mitra: How long did that take you?