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Salesforce.com’s Incubator: René Bonvanie (Part 3)

Posted on Friday, Jun 8th

Here, René explains the benefits Salesforce.com receives from the Incubator initiative. The idea is very new to the marketplace, so the effectiveness of it remains to be seen, although common sense indicates this is a solid business plan which we are bound to see replicated in many industries from this point on. SM: What is

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Salesforce.com’s Incubator: René Bonvanie (Part 2)

Posted on Thursday, Jun 7th

Salesforce.com has developed a truly intriguing concept with the Incubator. I wanted to get a bit of background on the history of the project before we delved into how its working. SM: I am going to focus our discussion primarily on the Incubator, however feel free to include experiences from the broader AppExchange. What was

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Salesforce.com’s Incubator: René Bonvanie (Part 1)

Posted on Wednesday, Jun 6th

René Bonvanie is Senior Vice President and General Manager, AppExchange and Developer Marketing at Salesforce.com. Rene has responsibility for the marketing and strategic direction of the AppExchange on-demand platform and developer marketing through the ApppExchange Developer Network. AppExchange is a novel new business strategy which allows SalesForce to develop symbiotic relationships with established and emerging

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Microfranchise: Future Needs

Posted on Sunday, May 27th

By David Stoker, Guest Author What is the next step for MicroFranchising? First there is an enormous need for innovation in Design. There are a number examples of current projects designing specifically for the bottom of the pyramid: the $100 Laptop, Tata’s proposed $2000 car, AIDG products, or innovations out of the D-Lab at MIT,

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