Sramana Mitra: Why don’t we step through the journey. Neal Taparia: When we started working on it full-time, I had mentioned that we benefited from a lot of organic growth. What was really interesting is as we focused on it full-time, we were able to understand all these ways to increase ad revenue.
Sramana Mitra: A couple of metrics before we go on to the post-Lehman story. What kind of revenues were you making in college? What kind of revenues were you making from the company while you were working at Lehman? Neal Taparia: In college, we were probably making around $30,000 a year. It was nothing crazy.