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ifonly
Serial Entrepreneur Building a Luxury Business: Trevor Traina, CEO of IfOnly (Part 7)
Sramana Mitra: What is your customer acquisition strategy? Trevor Traina: We have a two-part strategy. The first is we partner with a lot of high-caliber organizations like American Express. We’ve partnered with them particularly for their premium cardholders. We work with Sotheby’s for their top collectors worldwide. We work with private clubs in different organizations.
Serial Entrepreneur Building a Luxury Business: Trevor Traina, CEO of IfOnly (Part 6)
Sramana Mitra: What did you want to do with it though? What was the concept? What concept were you trying to execute on? Trevor Traina: I had observed a number of things after 2008. I had observed that my friends and people I knew were less and less interested in buying more physical things and
Serial Entrepreneur Building a Luxury Business: Trevor Traina, CEO of IfOnly (Part 5)
Sramana Mitra: It’s so hard to get that timing right, isn’t it? Trevor Traina: It’s hard to get the timing perfect, but I find that if you really listen to your inner voice and talk to other people, you can pretty much figure out which spaces are important and growing and which spaces aren’t. I
Serial Entrepreneur Building a Luxury Business: Trevor Traina, CEO of IfOnly (Part 4)
Sramana Mitra: Let me see if I got everything. You did two companies after Compare..net One was SchemaLogic and the second was the one you sold to Intuit. Trevor Traina: Yes, as of 2006. Sramana Mitra: For both of them, you were Chairman, not CEO. Trevor Traina: Correct. Sramana Mitra: Were these your ideas or
Serial Entrepreneur Building a Luxury Business: Trevor Traina, CEO of IfOnly (Part 3)
Sramana Mitra: You were doing lead generation for online stores, but the revenue models changed. Trevor Traina: Correct. Instead of expecting the brands to pay us for consumer choice data, we let the retailers pay us for qualified leads. Sramana Mitra: That has become the standard business model for that part of the ecosystem—comparison shopping.
Serial Entrepreneur Building a Luxury Business: Trevor Traina, CEO of IfOnly (Part 2)
Sramana Mitra: What was the business idea that you were playing with at that point? Trevor Traina: The business became Compare.net. Sramana Mitra: Comparative shopping online? Trevor Traina: Exactly. Sramana Mitra: What year are we talking about now? Trevor Traina: 1996. Sramana Mitra: What happened? How did that go? Trevor Traina: At that time, all
Serial Entrepreneur Building a Luxury Business: Trevor Traina, CEO of IfOnly (Part 1)
Trevor has built several businesses and is now working in a segment that he naturally aligns with—luxury experiences. Sramana Mitra: Let’s start at the very beginning of your personal story. Where are you from? Where were you born and raised? Trevor Traina: I was born and raised in San Francisco. On my father’s side, I’m
