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humanity.com
Scaling to $10 Million: Humanity.com Founder Ryan Fyfe (Part 5)
Ryan Fyfe: The biggest learning there was, if you’re going to scale to new channels, be mindful of how you view your metrics. For a long time, we blended all of our metrics. This sounds silly in hindsight, but it was very easy to cover up the problem when you look at blended average acquisition
Scaling to $10 Million: Humanity.com Founder Ryan Fyfe (Part 4)
Sramana Mitra: Take us through to the next round of financing. What were the milestones for that round? Ryan Fyfe: The next round was a painful experience for me. The company was doing fantastic. We were probably at about $150,000 MRR. Customers loved us. Since I was flying in and out of San Francisco, I
Scaling to $10 Million: Humanity.com Founder Ryan Fyfe (Part 3)
Sramana Mitra: Why did this European investor contact you? Ryan Fyfe: Kristof had found some of our online reviews. I had a business partner who was really sales-driven. We had a disagreement where I thought things were heading online. I really focused just on organic marketing. A big part of that back in the day,
Scaling to $10 Million: Humanity.com Founder Ryan Fyfe (Part 2)
Sramana Mitra: Was there a particular segment of companies that you went after? Ryan Fyfe: There was. I took a very online, digital marketing-first approach. From that perspective, these were early adopters or maybe businesses that were forward thinking in terms of moving their businesses to the cloud before that became a real thing. Beyond
Scaling to $10 Million: Humanity.com Founder Ryan Fyfe (Part 1)
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Humanity.com has operations in San Francisco, Pakistan, and Serbia. The founder lives in Panama. Yet another distributed software company that is scaling nicely. Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and in what
