Thought Leaders in E-Commerce: Homeroots CEO Gil Bar-Lev (Part 3)

Sramana Mitra: You operated in a zero-logistics mode with domestic manufacturers. Since 2018, how long did you operate in that mode before introducing the logistics operation? Gil Bar-Lev: We started the logistics operation in the last quarter of 2020. We started with just one warehouse in California. Then we expanded and now have two. We’re

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Thought Leaders in E-Commerce: Homeroots CEO Gil Bar-Lev (Part 2)

Sramana Mitra: You took a handful of manufacturers who were willing to give you the data and were willing to drop ship on your behalf and you started off with them. Gil Bar-Lev: Yes, we created a new portal where we listed those products. We provided our manufacturers a backend login for them to manage

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Thought Leaders in E-Commerce: Homeroots CEO Gil Bar-Lev (Part 1)

Gil discusses wholesale e-commerce and its complexities. This is an important interview to read for e-commerce retailers who’re looking to buy efficiently, as well as run their businesses in a zero-logistics mode. Sramana Mitra: Let’s start by introducing our audience to yourself as well as Homeroots.