Best of Bootstrapping: Bootstrapped a Technician Marketplace to $10M

If you haven’t already, please study our free Bootstrapping Course and Investor Introductions page.  Home Alliance Founder CEO Sardor Umrdinov had bootstrapped a marketplace of home appliance technicians to over $10 million in revenue by the time when we spoke in 2019. Great story. Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from?

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Best of Bootstrapping: Bootstrapped a Marketplace to Over $10M

If you haven’t already, please study our Bootstrapping Course and Investor Introductions page.  Home Alliance CEO Sardor Umrdinov had bootstrapped a marketplace of home appliance technicians to over $10 million in revenue by the time when we spoke in 2019. Great story. Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were

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Best of Bootstrapping: Bootstrapping a Marketplace to Over $10 Million

Home Alliance CEO Sardor Umrdinov has bootstrapped a marketplace of home appliance technicians to over $10 million in revenue. Great story. Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of background? Sardor Umrdinov: I was born and raised in Uzbekistan. I

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Bootstrapping a Marketplace: Sardor Umrdinov, CEO of Home Alliance (Part 4)

Sramana Mitra: Between 2016 and 2019, what are other strategic points that we should discuss in this interview? Sardor Umrdinov: From the beginning, I would probably start with more structure till you reach the first $5 million to $10 million. After $10 million, it’s harder to scale if you don’t have the structure in place.

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Bootstrapping a Marketplace: Sardor Umrdinov, CEO of Home Alliance (Part 3)

Sramana Mitra: What is the revenue level in 2016 at the point at which you introduced this homegrown CRM system? Sardor Umrdinov: $10 million.

Bootstrapping a Marketplace: Sardor Umrdinov, CEO of Home Alliance (Part 2)

Sramana Mitra: You were providing technicians for various appliances. Why do you need all these software developers? Sardor Umrdinov: Our lead generation is through website and SEO. We do SEO locally. We pipeline those leads to our CRM. You couldn’t do it with other CRMs, so we had to build our own. It was expensive

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Bootstrapping a Marketplace: Sardor Umrdinov, CEO of Home Alliance (Part 1)

Sardor has bootstrapped a marketplace of home appliance technicians to over $10 million in revenue. Great story. Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of background?