Sramana Mitra: I was going to conclude the interview with a question about the approach of the professors. You started off by saying that it’s a non-digital native class that is teaching the courses and they are somewhat resistant to change. They are not as familiar with technology as their students are and so on
Sramana Mitra: Let’s shift the discussion to Business education. In particular, the area that is of most interest to our audience is Entrepreneurship education. There’s been a huge surge of interest in Entrepreneurship Education around the world. What are you seeing? What are you doing? Jim Donohue: Good news, bad news. Entrepreneurship education at the
Sramana Mitra: My observation, one of the trends in the industry today is education and this is not just higher education, it’s all levels of education, is shifting from a sage-on-stage model to a guide-on-the-side model, right? It sounds like your digital strategy is pretty much aligned with that shift, yes? Jim Donohue: It is.
Jim Donohue: Professors traditionally have known what students are doing. They are able to say to a student, “Oh, you flunked this test. You’ve got to study more.” But we haven’t done a very good job, as an industry, to really tell students where they stand. So, we’re building a whole suite of analytical tools.
Sramana Mitra: I’d like to double-click down further on each of these categories. Since you’re on the roll with the student-led learning piece, explain to me how you go to market with that. Looks like your instructor-focused business is through reps but the student-focused business is a consumer business? Is that correct? Jim Donohue: It’s
Sramana Mitra: Alright. So I understand exactly where your position is now. Obviously, you’re at a very interesting point of the history of your industry. As the Chief Product Officer, you’re looking at the industry. As you said, you’re looking at the digital strategy. So talk to me about what other digital trends that you
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Cengage is one of the three major publishers of educational texts and materials. In this interview, we explore a range of trends in higher education with Jim Donohue, their Chief Product Officer. Sramana Mitra: Let’s start, Jim, with an introduction for our audience to Cengage and
By Sramana Mitra and guest author Shaloo Shalini SM: Are there other thoughts you have on entrepreneurship and how cloud computing could make a difference in the field of education? Say, from an administrative system’s point of view, the area that you are working on, related to the process of finding a college that is