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heidi jannenga
Capital Efficient Entrepreneurship from Arizona: Heidi Jannenga, Co-Founder of WebPT (Part 7)
Sramana Mitra: What do you fantasize about? Are you now trying to take the company public or do you want to do some sort of an acquisition? Now that you have private equity in there, you have to do exit. Heidi Jannenga: Yes, we have to do exit, but that was one of the other
Capital Efficient Entrepreneurship from Arizona: Heidi Jannenga, Co-Founder of WebPT (Part 6)
Heidi Jannenga: One big lesson that we learned was that valuation is important, but it’s not the most important thing. The terms of the deal are the most important. People can give you valuation but at the end of the day when it comes to the contract, it’s really about the terms. Even on a
Capital Efficient Entrepreneurship from Arizona: Heidi Jannenga, Co-Founder of WebPT (Part 5)
Sramana Mitra: Talk to us about the hiring of this CEO. What was the process that you followed and how did you decide who was the right CEO for you? This is a very difficult and challenging exercise to bring in an outsider to replace the founders. Heidi Jannenga: I want to be very clear
Capital Efficient Entrepreneurship from Arizona: Heidi Jannenga, Co-Founder of WebPT (Part 4)
Sramana Mitra: You’ve done all this organically. Right from the beginning, you didn’t raise any money. Heidi Jannenga: Yes, we are huge proponents of bootstrapping. We have been building it for four years. We’re profitable. Within two years, we were at a million dollar run rate. They passed the Affordable Care Act around the same
Capital Efficient Entrepreneurship from Arizona: Heidi Jannenga, Co-Founder of WebPT (Part 3)
Sramana Mitra: Talk to me about customer acquisition. What did you start with? What worked and what did you settle into as your primary customer acquisition strategy? Heidi Jannenga: It’s a funny story actually. We built our own website from the very beginning. Back in 2008, there was not a lot of competition in SEO and
Capital Efficient Entrepreneurship from Arizona: Heidi Jannenga, Co-Founder of WebPT (Part 2)
Sramana Mitra: Let’s do this story a bit more as a journey. What year did you face the problem that you needed some sort of a system for managing your physical therapy practice? Heidi Jannenga: It was an ongoing problem from 2003 to 2008 where the company that I was working with had promised that
Capital Efficient Entrepreneurship from Arizona: Heidi Jannenga, Co-Founder of WebPT (Part 1)
Heidi and her co-founder have bootstrapped WebPT to significant traction, then raised a small angel round. 2016 revenue was $40 million. The company has sold 51% stake to private equity and the founders have already experienced significant liquidity. Excellent story of a female entrepreneur who doesn’t make excuses. She just executes. Sramana Mitra: Let’s start
