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Thought Leaders in Mobile and Social: Clara Shih, CEO of Hearsay Social (Part 5)
Sramana Mitra: What other things have you seen in the social media performance measurement space in general that are worthy of note? Clara Shih: More broadly in social media, outside of sales, the easiest is if you’re an e-commerce provider because you can trace directly the fact that someone clicked on a post or a
Thought Leaders in Mobile and Social: Clara Shih, CEO of Hearsay Social (Part 4)
Sramana Mitra: To all of the connections, that’s not necessarily trigger-driven. The trigger is coming from one particular person. Clara Shih: We can identify patterns across their networks. Insurance agents tend to have peer groups and sell to customers similar to their age range. You see these clusters of people, typically around 30 or 40,
Thought Leaders in Mobile and Social: Clara Shih, CEO of Hearsay Social (Part 3)
Sramana Mitra: Does that naturally break down your business into the kinds of insurance or products that you’re helping sell to? For example, marriage, engagement, or having a baby as opposed to cars or something that has a less pervasive presence on social media? Clara Shih: A lot of people share photos of their new
Thought Leaders in Mobile and Social: Clara Shih, CEO of Hearsay Social (Part 2)
Sramana Mitra: Let’s double-click on this example a bit. Let me ask you a few questions that will clarify how you do it and how much of this is viable. What is the assumption? Are we talking about running these kinds of trigger analysis on Jimmy’s already connected set of friends or are we running
Thought Leaders in Mobile and Social: Clara Shih, CEO of Hearsay Social (Part 1)
Social media is dramatically changing sales and marketing. In this interview, we double-click down on the insurance and financial advisory sales functions. Clara Shih guides us through the developments in this field, as well as offers suggestions for new venture opportunities. Sramana Mitra: Let’s start with introducing our audience to you as well as to
