Sramana Mitra: Do you get paid commissions on the full price? Ning Liang: Yes, we do. Sramana Mitra: What is the situation with the semi-legal immigrants in the country – people who do not have Employers Tax Number? Are they eligible for Obamacare?
Sramana Mitra: You said Google search. Are people doing Google searches and you are catching them at the point of search, or is there some other way that you are going to market? Ning Liang: That’s correct. Google search is one component of our go-to-market strategy. We also partner with companies whose audience may overlap
Much of Obamacare goes untapped due to lack of information and awareness. HealthSherpa is helping consumers access the facility. Sramana Mitra: Let’s start by introducing our audience to yourself as well as to HealthSherpa.