Sramana Mitra: When you look at the journey, first and foremost, it’s fascinating and congratulations for staying with it. I would say the main determining factor between success and failure is staying power. You described two points where you stood there looking in the mirror. That was a very critical point where if you chose
Sramana Mitra: Let’s say you do that segmentation and figure out where the gap is. Do you also handle stuff like Google PPC campaigns for them? Bill Moschella: Yes. They can either use their own agency, do it internally, or use our media-as-a-service where they pay a subscription cost to the media and then we
Sramana Mitra: When you went to raise from this Manhattan firm with healthcare industry folks out there, what stage were you in? Did you already have a product? Did you have customers? Bill Moschella: We actually did. By the time the raise goes down at the end of 2011, we had a decent customer base.
Sramana Mitra: What form did the idea take? When you decided that you were going to build your own product, you said you observed the gap in the CRM space within the healhcare market, what format did this idea evolve into? Bill Moschella: It evolved into what it still is today. We built a healthcare
Sramana Mitra: What year does that bring us up to? William King: I left London at the end of 2008. It was great to learn about business, marketing, and management. The other thing that I’ve always been interested in is the world of technology, given all the devices that we have. The thing that really
Continuing on our theme of ‘Bootstrap First, Raise Money Later’, here’s William King’s story of building a robust company in the healthcare industry, now funded by Kleiner Perkins. Sramana Mitra: Let’s start at the very beginning of your story. Where are you from? Where were you born, raised, and in what kind of circumstances? William
Sramana Mitra: Did you take some time off then? Morris Miller: I did. I took a little time off. I realized that it isn’t consistent with what I wanted to do at all. Then we started looking at different kinds of deals. We invested in a medical startup. That was my first really big investment after that.
Sramana Mitra: That is actually a segue into the kinds of opportunities out there that are open problems. It’s one thing for corporations to try to innovate and come up with new ideas and processes using all these technologies. It’s also that same activity and ideation process that is going on the entrepreneur side. I think