Sramana: We have found that if you fail to get a validated idea going with whatever resources you have, it is very difficult to raise additional money. Stan Nowak: I could not agree more. It was not just the money. It was the investment of sweat equity. During that angel-funded period, my partner and I
Sramana: When you were starting Silverlink, did you envision it being a consumer-facing product? Stan Nowak: Yes, we envisioned it being a consumer product that we could sell through channels. Unfortunately, at that time in the marketplace there were no well-developed channels. There were no social media channels, and consumer markets were very expensive to
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Stan Nowak is the founder and CEO of Silverlink, a healthcare consumer outreach company. Under Stan’s leadership, Silverlink has developed a flexible communications technology, proprietary analytics capabilities and a team with deep industry expertise. Stan’s background includes more than 22 years of general and executive management
The world of healthcare is complicated. And as more healthcare organizations adopt cloud technologies, electronic health records and other digital mediums, the healthcare industry and, consequently,healthcare IT become more complicated, too. Physicians and other healthcare workers must ensure that they are HIPAA compliant, among other concerns. Healthcare IT is a fascinating industry that I have covered more
Sramana Mitra: Clearly, you’re getting a lot of traction in the hospital segment. It makes sense to build out that segment. Brent Lang: In terms of advice to readers who are thinking about starting businesses or growing businesses, I would say that one of the critical aspects that we spent a lot of time thinking
Sramana Mitra: In what other ways is the mobility trend affecting hospitals? Brent Lang: A hospital is probably one of the most mobile environments in the world. There are very few workplaces you’ll go to where almost every employee is standing and walking for almost the entire day. There have been studies that showed that
Sramana Mitra: Essentially it acts as an intelligent phone that is optimized for a hospital’s work flow and the people in the hospital, right? Brent Lang: Yes. You could think of it as a wearable, hands-free phone that’s controlled by using voice commands and that has an intelligent workflow engine that directs the call to
Sramana Mitra: You did about $25 million in the second quarter of 2012? Brent Lang: That’s correct. For the quarter, we did just shy of $25 million. SM: You said a nurse can say the name of the person he’s trying to reach into his Vocera badge. Could you flesh that out a bit? Who