SM: I’m asking for specific experiences related to this product. I don’t want generic information. PH: From this one, I think understanding the health care consumer through our experiences as doctors and seeing it all fall apart when they end up in the ER. Second, it’s all about users and the number of people you
SM: And how are people using the technology? A download is one thing. Actual use is quite another thing. PH: We track that pretty closely, and we probably have some pretty surprising results. We retain close to 70% of all downloads, and we know that based on updates and unique users. And then we have
Staying in shape can be tough, and getting into shape is even tougher. That’s why you see companies like Walgreens, with its Walk With Walgreens program, offering people incentives to get up and be more active. Virgin HealthMiles, a part of Richard Branson’s Virgin Group, does something similar by offering employee health programs that actually
Sramana Mitra: How many insurance companies are there in the United States? Jason Beans: I don’t know. There are about 150 licensed insurance companies doing workers’ compensation. But that’s only in the States. A lot of the insurance companies are forming captives or off-shores in tax havens like the Cayman Islands or Bermuda. There are
Sramana Mitra: How many physicians do you have in your system right now? Jason Beans: We have, according to our database, more than 500,000 physician locations. Now that’s inflated in my mind, because if a doctor treats at four different locations, each location will be registered. If she is an individual doctor in our group and also practices as a part
Sramana Mitra: When you look around in the healthcare IT space, what do you see in the landscape that is competitive to you, that you’re going to have to be aware of and counter? Jason Beans: I see that it is very competitive. A lot of people trying to solve the same problems as I am.
Sramana Mitra: I guess, what I’m trying to understand is – one of the case studies I know inside out is the Athenahealth story. Their business model is actually very simple. They work on behalf of the physicians, and they have all these rules engines for coding and everything, and they do collections on behalf
Sramana Mitra: What do you think is the core differentiated value in what you do? Is it more the rules engine that helps you determine what is to be approved and what is not to be approved? Jason Beans: That is a differentiator. I wouldn’t say it was the number one, just because if people