If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Guy Mucklow, Co-founder of PCA Predict, had bootstrapped his company to $20 million when we spoke in 2016, and at one point turned down a $100 million acquisition offer. Read how he navigated his venture. Sramana Mitra: Let’s start at the very beginning of your journey.
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Guy Mucklow, Co-founder of PCA Predict, had bootstrapped his company to $20 million when we spoke in 2016, and at one point turned down a $100 million acquisition offer. Read how he navigated his venture. Sramana Mitra: Let’s start at the very beginning of your journey.
If you haven’t already, please study our free Bootstrapping course and the Investor Introductions page. Guy Mucklow, President Co-founder of PCA Predict, bootstrapped his company to $20 million, and at one point turned down a $100 million acquisition offer. Read how he has navigated his venture. Sramana Mitra: Let’s start at the very beginning of
Sramana Mitra: What year are we talking when you became profitable? Guy Mucklow: It was four years after we started, so 2005. It’s interesting because it begs the question of going down the VC route or bootstrapping. Increasingly, a lot of tech entrepreneurs that I meet who have taken funding regret doing that. I know
Sramana Mitra: How much were you selling for? What was your business model and pricing model? How were you monetizing your product? Guy Mucklow: I might have mentioned earlier that we had two main licensing models in the early days because we saw mass market potential for this kind of service. We looked to go
Sramana Mitra: You’re saying that your main competitive strategy in winning accounts that would use your software for their sales enhancement process was to find them through different channels where you were not facing competitors? Guy Mucklow: Largely. I guess, it was also about the way in which we sold. We had a major focus on delivering
Sramana Mitra: Tell me about how you sell. Whom were you selling to? What was the sales decision making cycle? Guy Mucklow: Our main target audiences were e-commerce businesses. Another really important learning and a key theme that underlines and underpins our whole business is about choosing your routes to market very carefully. Most of our
Sramana Mitra: What was the focus? What drove the process of determining where you were going to focus? Guy Mucklow: One of the things that we had done in trying to get PCA off the ground was to look at a piece of technology, which actually is very prevalent in the UK, around capturing data