Thought Leaders In Cloud Computing: Dr. Marcos Athanasoulis, Harvard Medical School (Part 7)

Would it be fair to conclude that it means the work applications that are being run on the cloud at Harvard Medical School (HMS) on the data sitting on the cloud storage are actually being accessed over the browser then?

Life Personality Balance: Future @ Work

By Richard Laermer, Guest Author In her book Am*Bitch*ous, Dr. Debra Condren says that career-oriented women have to fight in order to get any work-life balance. Women, she exclaimed, are constantly fighting between maintaining their personal lives and maintaining their professional ones. Women feel that there has to be a sweet spot. You can give

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A Tale of Two Product Introductions

By Frank Levinson, Guest Author Both the Nintendo Wii and Apple’s iPhone experienced terrific product acceptance but how the two companies handled that success tells us something about Japanese and American product introductions. The Wii was introduced in November 2006 and was an instant hit with its more active approach to the traditional video game

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Turn Logic into Magic (7)

By Dominique Trempont, Guest Author A strong brand generates strong differentiation, attentive and loyal customers, and proud employees. It incents creative people with the best ideas, products and services outside the company, to come team up with the strong brand and help them continue to leapfrog competitors. Strong brands tend to know what they are

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Turn Logic into Magic (6)

By Dominique Trempont, Guest Author A world that simply does not get “Magic” is high tech. With the glaring exceptions of Apple, Logitech, Blackberry, Motorola and possibly HP recently, it is a screaming desert. High tech does not understand brand, customer experience and design in general. Not even the beginning of a clue. It may

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Turn Logic into Magic (5)

By Dominique Trempont, Guest Author Design an end-to-end customer experience. Designers tend to favor right brain thinking. People’s perception of a brand is also very much about right brain thinking. That is where magic takes place (or not).

Turn Logic into Magic (4)

By Dominique Trempont, Guest Author The success of Starbucks is outstanding. Howard Schultz recognized and understood what is a cafe in Europe: a safe place to meet, a place not be alone, an engaging staff, conversation, good drinks and simple food. He designed the customer experience in detail, executed and scaled. He came up with

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Turn Logic into Magic (3)

By Dominique Trempont, Guest Author Brand has become so crucial in the 21st century because our purchasing choices have expanded and we do not have the time or energy to compare every product or service. Furthermore, our buying decisions have become increasingly confusing: everybody copies everybody, everybody claims superiority and best value. Increasingly we base

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