Building a Mid-Market Cyber Security Company from Utah: Peter Bookman, CEO of Guard Dog (Part 6)

Sramana Mitra: In that funnel, you’re leading with audits? Peter Bookman: Often. When you know the consultants are saying, “It’s $25,000 to come in and take my laptop and walk through your halls. I’m going to connect to your network and produce a report that you’re going to do something with.” The report is going

Read Full Article »

Building a Mid-Market Cyber Security Company from Utah: Peter Bookman, CEO of Guard Dog (Part 5)

Sramana Mitra: Not only that, it addresses my next question. The enterprise CISO right now is so overwhelmed. For a startup, to get an audience with an enterprise CISO has become almost impossible. There are the known players, but that’s about it. When it comes to the new players, they have to go through somebody.

Read Full Article »

Building a Mid-Market Cyber Security Company from Utah: Peter Bookman, CEO of Guard Dog (Part 4)

Sramana Mitra: Let’s come back to your story. Did Fusion-io go public? Peter Bookman: It did. It was relatively smooth. A year and a half later, I left to start a virtual desktop company. That transacted again to another storage company Sandisk. I love listening to and solving a real problem. Whether we look at

Read Full Article »

Building a Mid-Market Cyber Security Company from Utah: Peter Bookman, CEO of Guard Dog (Part 3)

Sramana Mitra: In your case, the fact that you had a successful exit was helpful. Repeat founders always have an easier time raising money. Peter Bookman: It does not hurt when your story can begin with, “I had a good horse and a good jockey. We won the race.” It does something else. You tend

Read Full Article »

Building a Mid-Market Cyber Security Company from Utah: Peter Bookman, CEO of Guard Dog (Part 2)

Sramana Mitra: Did you work for SonicWall? Peter Bookman: I did not. I transitioned out. I’m always excited about the next opportunity. Sramana Mitra: What year was that? Peter Bookman: 2001.

Building a Mid-Market Cyber Security Company from Utah: Peter Bookman, CEO of Guard Dog (Part 1)

Peter is a startup veteran who is building a new Cyber Security company from Utah. The key insight to focus on in this story is how he found white space in the mid-market. Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and in

Read Full Article »