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greenwave systems
Scaling an Energy Management Venture: Martin Manniche, CEO of Greenwave Systems (Part 7)
Sramana Mitra: What is the business today? Of all these different strategies, which one is generating the maximum revenue? Martin Manniche: The biggest is Telco. It’s the fastest growing segment for us. As I said, it has really taken the company to the next step. We’re around 300 employee worldwide. Out of them, 220 are engineers.
Scaling an Energy Management Venture: Martin Manniche, CEO of Greenwave Systems (Part 6)
Martin Manniche: The companies said, “We don’t own the industrial design. So the product that we are getting out from our client partners could be the same that our competitors use. We don’t control the software inside it. We are giving a spec, but the software is owned and built by someone else. That means that
Scaling an Energy Management Venture: Martin Manniche, CEO of Greenwave Systems (Part 5)
Martin Manniche: During the process of starting an energy management system, we built proof points on smart cities and smart country. We built proof points in consumer to consumer with connected lighting technology. We build integration with connected cars. We then said, “We need to control the home network.” We make them and get it out
Scaling an Energy Management Venture: Martin Manniche, CEO of Greenwave Systems (Part 4)
Sramana Mitra: Whom did you raise that money from and based on what investment thesis? Martin Manniche: We raised the money from a combination of strategic partners. These are partners who have invested in previous companies. Then of course, myself and my brother invested to show that we were serious about this. That first round
Scaling an Energy Management Venture: Martin Manniche, CEO of Greenwave Systems (Part 3)
Sramana Mitra: What year does this bring us up to? Martin Manniche: 2005. Then the first new thing for me was that I was no more working for myself. I was joining a big company. I worked for Cisco Consumers Group where I eventually became the CTO. That was an interesting journey – coming in as a Senior Director
Scaling an Energy Management Venture: Martin Manniche, CEO of Greenwave Systems (Part 2)
Martin Manniche: In a very short period of time, I figured out that I really liked understanding the technology and the software. I picked it off fairly quickly. When I was out delivering these products, every time I would sell them something. I started, together with my brother, a component distribution company for distributing memory,
Scaling an Energy Management Venture: Martin Manniche, CEO of Greenwave Systems (Part 1)
Martin is a serial entrepreneur with nine startups under his belt. This story traces his journey from Copenhagen to California with a focus on his latest venture Greenwave that has already scaled to over $50 million in revenue. Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were
Thought Leaders in Internet of Things: Greenwave Systems CEO Martin Manniche (Part 5)
Sramana Mitra: Tell us a little bit about the specifics of Greenwave. Where are you doing this company from? Where are you based? What are the specifics of the company? Martin Manniche: We started the company up front. We saw that there was a need for us to innovate in a different way and build
