Thought Leaders in Artificial Intelligence: Grapevine6 CEO Mike Orr (Part 4)

Sramana Mitra: On the B2B side, it’s very difficult to turn these people to marketing because what you are describing are very good influencer strategies. This is something that I have done effectively for many years. It’s not something that comes naturally to people – sharing content. First, you have to have your antennas out

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Thought Leaders in Artificial Intelligence: Grapevine6 CEO Mike Orr (Part 3)

Sramana Mitra: Flipping to the use case on the financial services side where you are bringing in the risk, give me an example of what kind of a risk situation you can mitigate or point out. What is the AI’s role in that? Mike Orr: It gets a lot more involved. It filters out the

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Thought Leaders in Artificial Intelligence: Grapevine6 CEO Mike Orr (Part 2)

Sramana Mitra: What kind of impacts are measured with this kind of engagement? Mike Orr: We measure the direct engagement on the content itself both at the individual and organizational level. SAP is an example of that. We measure how many people are reading the articles that they are posting and determine what type of

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Thought Leaders in Artificial Intelligence: Grapevine6 CEO Mike Orr (Part 1)

This conversation delves into the whitespaces in Content Marketing that AI enables. Sramana Mitra: Let’s start by introducing our audience to yourself as well as to Grapevine6.