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- The Accelerator Conundrum
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gooten
Thought Leaders in E-Commerce: Gooten CMO Mark Kapczynski (Part 3)
Sramana Mitra: Talk to me about what is happening on the backend. You said you work with a lot of on-demand manufacturers. These are not your own manufacturing facilities but rather third-party manufacturers. Mark Kapczynski: It is based on the products that we are going to support on behalf of our merchant platforms. We source
Thought Leaders in E-Commerce: Gooten CMO Mark Kapczynski (Part 2)
Sramana Mitra: Are Shopify stores your largest customer base? Mark Kapczynski: Most of our customers use Shopify stores, but we also have merchants that operate on places like Etsy, Amazon, WooCommerce, and BigCommerce. The bulk of them do use Shopify or a custom solution. We have a raw API solution that people can tap into.
Thought Leaders in E-Commerce: Gooten CMO Mark Kapczynski (Part 1)
A deep dive into the custom e-commerce world. Sramana Mitra: Let’s start by having you introduce yourself as well as Gooten to our audience. Mark Kapczynski: I’m the Chief Marketing Officer here at Gooten. I’ll first say that Gooten has now entirely moved to working virtually. We used to be headquartered in New York. Now
