Giving Up on AdSense

I am a painful critic for Google’s AdSense program, as it pertains to Content (not Search). My beef is that it doesn’t take into account any understanding of the target audience of a publisher, nor does it take into account Context or Intent.

Yahoo! One Up On Google

This week, Viacom announced a multi-year partnership under which Yahoo! will serve as the exclusive provider of sponsored search and contextual ads to all of Viacom’s 33 broadband sites, including MTV.com, VH1.com, Nickelodeon.com, comedycentral.com and BET.com, with potential expansion to more than 140 additional Viacom websites across the globe. The ads will be powered by

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Sam Zell’s Blunder

AT the heels of his $13 Billion acquisition of Tribune, Sam Zell put his big foot in the mouth by saying: “If all of the newspapers in America did not allow Google to steal their content, how profitable would Google be?” Zell said during the question period after his speech. “Not very.” The statement shows

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Stupid AdSense Ads

For a long time now, I have been watching how badly AdSense judges what Ads my audience might be interested in viewing. Today, this has reached a level of hilarity that I couldn’t resist commenting on! Google has pushed Exotic Hardwood Flooring to my business audience of entrepreneurs, technologists, investors and analysts. Talk about a

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Yahoo can kill Google AdSense for Content

I got an email from one of my readers, Todd, in response to the Viacom post: “Curious on your latest post – why do you lambast Google for ‘paying hopelessly little to publishers who use AdSense’, when it’s pretty clear from their financials that they pay out nearly 80% of ad revenue to adsense publishers?

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Viacom Confronts YouTube

Viacom (VIA) sues Google (GOOG) over YouTube. Read the WSJ clip: :: After months of negotiations that failed to produce any settlement, media giant Viacom sued Google and its recently purchased YouTube unit, alleging that the immensely popular video-sharing Internet site engages in “massive intentional copyright infringement.” The suit, filed in a New York federal

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Online Ad Spend Beneficiaries

Last week, the Interactive Advertising Bureau reported that online ad sales rose 32% to a record $4.8 billion in the last quarter. That would put the estimated run rate at about $20-25 Billion for the year 2007. The Interactive Advertising Bureau and PricewaterhouseCoopers announced that Internet advertising revenues for 2006 are estimated at $16.8 billion,

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SME ERP: Netsuite + (eBAY AND AdSense)

Recently, I pointed out that there are 20 Million businesses in the US that don’t have any employee. These include ecommerce businesses that thrive on eBAY and small publishing businesses that leverage Google AdSense. I have also discussed the SaaS trend at length, and covered the NetSuite IPO that is coming. Netsuite has recently done

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