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HOT TOPICS
- The Accelerator Conundrum
- The Startup Velocity Question
- Platform as a Service
- Man and Superman
- Web 3.0 = (4C + P + VS)
- The Future: End of Capitalism
- Capitalism 2.0
Google’s Enterprise 3.0 Strategy
Google acquires Postini for $625 Million. This is an excellent acquisition, as Google was already using Postini’s spam filtering technology for Gmail earlier. This acquisition also marks Google’s next move into the Enterprise 3.0 space. Postini is a global leader in on-demand communications security and compliance solutions serving more than 35,000 businesses and 10 million
Cracking the Online Video Monetization Nut: Adap.tv CEO Amir Ashkenazi (Part 10)
We conclude our conversation with a brief discussion about Google, and any potential impact it may have on Adapt.tv, including competing for talent. SM: Which companies are out there that you find interesting, who have good approaches, besides yourselves? AA: We obviously think the approach should be viewer friendly, effective monetization. I think it is
Google Great at Monetizing Crap
I had lunch with the co-founders of an ad network startup on Thursday. I will keep their identities anonymous, but I cannot help quoting one of them, as he put his finger on one of the biggest problems plaguing Google AdSense: It is great at monetizing crap, but offers absolutely no premium for high quality
Rolling up an Online Ad Agency Powerhouse: AKQA CEO Tom Bedecarre (Part 7)
With the recent trend of private equity deals and acquisitions of advertising firms, the industry is truly on fire. This is the perfect opportunity for Tom to either take his company public or sell for a substantial amount. SM: Have you had offers already for an acquisition? TB: No. SM: In the future, in terms
Is Google Monetizing YouTube?
Now that it has been a few months since Google bought YouTube, we can look at how it is benefiting from it. Comscore data for March 2007 seems promising. YouTube’s popularity has made Google the most frequented site for streaming videos. Out of 57.4 million unique visitors who played video clips on Google, almost 53.5
Google’s Radio Ads Yet To Take Off
After Google acquired dMarc in January last year, it was hoped that its AdWords customers in US would shortly have an option to place audio ads across prominent radio stations. dMarc is a California based company that facilitates advertisers to directly connect radio stations through its automated advertising platform. dMarc’s addition to Google’s formidable arsenal
Online Video Ads: Acquisition Targets?
Online Advertising has been getting lots of attention, evidenced by Google’s Doubleclick acquisition, Microsoft’s aQuantive acquisition, and Yahoo’s RightMedia acquisition. My earlier post discusses additional potential roll-ups in the world of online advertising agencies. Online video advertising, a relatively newer concept in Internet marketing, is fast becoming an important opportunity, evidenced in a study indicating
Ask to Compete with Google AdSense?
Josh Catone has written an interesting post on ReadWriteWeb which discusses Ask’s plans for an AdSense alternative. :: Ask.com will reportedly be launching an Adsense competitor to all web publishers by the end of the year. This, I think, is an area that Google dominates which is currently ripe for competition (more so than search).
