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HOT TOPICS
- The Accelerator Conundrum
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- Platform as a Service
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- Web 3.0 = (4C + P + VS)
- The Future: End of Capitalism
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Google Great at Monetizing Crap
I had lunch with the co-founders of an ad network startup on Thursday. I will keep their identities anonymous, but I cannot help quoting one of them, as he put his finger on one of the biggest problems plaguing Google AdSense: It is great at monetizing crap, but offers absolutely no premium for high quality
Yahoo’s Video Monetization
In June 2006, Yahoo! Video was launched to promote online video sharing. The service allows visitors to search online video clips produced by partners as well as independent content providers. Yahoo shows video content from associate sites including Discovery Communications, CBS News, Buena Vista Pictures and VH1. Yahoo also has exclusive rights to show clips
IAC: Going Local
IAC (Nasdaq: IACI) is an interactive conglomerate operating more than 60 diversified brands in sectors being transformed by the Internet, online and offline. IAC’s mission is “to harness the power of interactivity to make daily life easier and more productive for people all over the world”. The Company’s business can be classified into five segments:
Is Google Monetizing YouTube?
Now that it has been a few months since Google bought YouTube, we can look at how it is benefiting from it. Comscore data for March 2007 seems promising. YouTube’s popularity has made Google the most frequented site for streaming videos. Out of 57.4 million unique visitors who played video clips on Google, almost 53.5
It’s About Place (Part 2)
by Cal McElroy, Guest Author In a previous post, I suggested that integration of search and location technologies was a difficult problem, that has not been solved. To provide some context for this series on local search, I want to dig into the technologies a little more. Location technology emerged out of the computer graphics
Online Video Ads: Acquisition Targets?
Online Advertising has been getting lots of attention, evidenced by Google’s Doubleclick acquisition, Microsoft’s aQuantive acquisition, and Yahoo’s RightMedia acquisition. My earlier post discusses additional potential roll-ups in the world of online advertising agencies. Online video advertising, a relatively newer concept in Internet marketing, is fast becoming an important opportunity, evidenced in a study indicating
Ask to Compete with Google AdSense?
Josh Catone has written an interesting post on ReadWriteWeb which discusses Ask’s plans for an AdSense alternative. :: Ask.com will reportedly be launching an Adsense competitor to all web publishers by the end of the year. This, I think, is an area that Google dominates which is currently ripe for competition (more so than search).
Microsoft’s Next Move: A Roll-Up?
Microsoft has finally got its hands on an Ad Network. With its aQuantive acquisition, however, Microsoft has got something else: a portfolio of great interactive ad agencies, including Avenue A/ Razorfish. An interesting, offbeat, but smart move for Microsoft could be to proactively roll-up a large chunk of the online advertising space, which will force
