Thought Leaders in E-Commerce: Eugene Laney, Head of International Trade Affairs at DHL Express (Part 5)

Sramana Mitra: Any other trend that you want to discuss? Eugene Laney: I just want to point out a study where we looked at the trends in global e-commerce. Some of the more interesting trends pointed to the importance of finding a market. We noticed that a lot of the goods that are sold out

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Thought Leaders in E-Commerce: Eugene Laney, Head of International Trade Affairs at DHL Express (Part 4)

Sramana Mitra: Essentially, what you’re saying is, there could be another third-party logistics provider involved that is handling all the fulfillment and inventory. You do the shipping part. At the same time, you still work directly with the website owners and not with the fulfillment players. Eugene Laney: Depending on the needs of the customer,

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Thought Leaders in E-Commerce: Eugene Laney, Head of International Trade Affairs at DHL Express (Part 3)

Sramana Mitra: What are your observations then? These small one or two-people e-commerce merchants who are sitting on top of third-party logistics providers, are they then working directly with DHL Express or is there another layer of third-party intermediary before you come in to the picture? Eugene Laney: They’re very dependent on us. Sramana Mitra: Who’re

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Thought Leaders in E-Commerce: Eugene Laney, Head of International Trade Affairs at DHL Express (Part 2)

Eugene Laney: We also have a hybrid model where we have customers working with e-commerce companies using those companies as their domestic mailboxes. You have an individual who might be in the UK and wants to purchase a number of e-commerce goods from a domestic-only retailer who sells through e-commerce. Their goods would then be consolidated in

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Accelerating Global E-Commerce: Adyen Cofounder Peter Caparso (Part 7)

Sramana: What does your team want to do with this company? Are you ultimately looking to sell it or build it into a larger company? Peter Caparso: We honestly think we have something here. The market has responded favorably. In the short term we will remain focused on building the business. I will never say

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Accelerating Global E-Commerce: Adyen Cofounder Peter Caparso (Part 6)

Sramana: What type of impact do your sticky payment pages provide your customers? How big of a selling point is that feature? Peter Caparso: The one-click payment really helps our customers to increase revenue. It has taken their conversion rates from 72% to 95%.

Accelerating Global E-Commerce: Adyen Cofounder Peter Caparso (Part 5)

Sramana: Aside from gaming, what other verticals have you been able to penetrate? Peter Caparso: We have worked very successfully with software and music downloading, retail, and we are just starting to get into the airline sector. We are negotiating right now with a large airline. We look for global sectors with good reach.

Accelerating Global E-Commerce: Adyen Cofounder Peter Caparso (Part 4)

Sramana: How did your first customer find you? Peter Caparso: I cold-called them. I find most of my customers by reading trade magazines, crawling the Internet, and cold-calling. I have built the business the old-fashioned way.