Sramana Mitra: What about number of travelers? Are we looking mostly at couples traveling or are we looking at group travel? Ruben Martinez: Our demographic is between the ages of 25 and 42. There really is something for everybody. We do get a lot of families and couples, and ladies weekend and solo trips. Really
Sramana Mitra: What did you see on the horizon that if you could do that, it would move to the next level? Ruben Martinez: Some of the strategy was built around normalizing the word glamping itself. Anytime somebody says glamping, they’re going to list out their thoughts. Their thoughts are probably different from everybody else’s.
Sramana Mitra: What about financing? Did you bootstrap it? How did you get it off the ground? Ruben Martinez: At the very beginning, it was bootstrapped. It took about two years, more or less, before we got our first angel round. We had a small round that allowed us to invest in a little bit
Sramana Mitra: What was the spark for the business? Ruben Martinez: The idea of Glamping Hub came from the simple fact that nobody was representing unique outdoor accommodation online. Everybody has gotten into hotels, apartment rentals, and condo rentals.
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Travel has been a popular category for entrepreneurs to build capital-efficient businesses in. Read the story of Glamping Hub. Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of background? Ruben