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- The Accelerator Conundrum
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gigya
Successful Pivots on Product, Market, Business Model: Gigya Co-Founder and Chief Strategy Officer Eyal Magen (Part 7)
Sramana Mitra: I’ll tell you one thing that I disagree with in what you said in this particular comment. I think you actually grew perfectly reasonably from a SaaS business model point of view after you made the switch in about 2010. If you look at your company from 2010 to 2014, my assumption is
Successful Pivots on Product, Market, Business Model: Gigya Co-Founder and Chief Strategy Officer Eyal Magen (Part 6)
Sramana Mitra: What are other highlights in the journey of building Gigya that are major strategic points where you went to the next level? Of course, one of the big strategic moves was figuring out what problem you were going to solve and achieving that product-market fit. It sounds like you achieved that in the
Successful Pivots on Product, Market, Business Model: Gigya Co-Founder and Chief Strategy Officer Eyal Magen (Part 5)
Sramana Mitra: How do you price this? Eyal Magen: It’s a SaaS-based model, so you have to pay every year. We usually sign multi-year deals. We price it based on a combination of elements of the product that you purchase and obviously, the number of users that you anticipate. Sramana Mitra: It’s a volume-based pricing model?
Successful Pivots on Product, Market, Business Model: Gigya Co-Founder and Chief Strategy Officer Eyal Magen (Part 4)
Sramana Mitra: I think there are clear winners. At the time that you were describing, Facebook wasn’t the clear winner by any stretch of the imagination. Once you have clear winners with massive market cloud, then those are the options that are being offered by other sites. Eyal Magen: Right. What also happened is that
Successful Pivots on Product, Market, Business Model: Gigya Co-Founder and Chief Strategy Officer Eyal Magen (Part 3)
Eyal Magen: We quickly found out that the best way to market our product is by working together with a small industry that provided content for Myspace pages. It was the beginning of the mashup era where you can grab a piece of code and post it on your page. This content could be a music
Successful Pivots on Product, Market, Business Model: Gigya Co-Founder and Chief Strategy Officer Eyal Magen (Part 2)
Sramana Mitra: What happens next? Eyal Magen: We went through the whole Internet boom. The bubble exploded and we had to survive. Eventually, we sold the company. When the company was sold, there was a comeback in the Internet and for raising money. Out of Hotbar, for example, came out seven or eight startups. These
Successful Pivots on Product, Market, Business Model: Gigya Co-Founder and Chief Strategy Officer Eyal Magen (Part 1)
Gigya started off with one set of market assumptions, and along the way, pivoted to a drastically different market, addressing an entirely different pain point. Four years later, it switched from an ad-supported business model to SaaS. It survived all these changes, and has now built a robust company, fueled by over $100 million of
