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Redesign That: Online Personal Finance (Part 4)

Posted on Saturday, Feb 21st

By guest authors Charles W. Bush and Kathy Hwang of 3Strand Innovation, a brand, design and business consultancy. These past few weeks, we have pretty much been living and breathing money management in our quest to find ways to improve the design of the user experience. Now it’s time to choose the lucky website to be

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Redesign That: Design That Moves Politics? (Part 2)

Posted on Sunday, Nov 2nd

By Guest Authors Charley Bush and Kathy Hwang Continuing our exploration of ways to redesign political websites to engage young voters for the 2008 election, let’s dive into the core needs to consider. Honestly, we Millennials have never faced serious economic adversity until now. More than ever, we want to have a sense of control

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Gen Y & Edutainment

Posted on Sunday, Jun 17th

I wrote a piece called Affluenza about 2 years back, discussing the spending habits of Generation Y, and the opportunity that might present for Edutainment products. Generation Y has since evolved to become a very important marketing target, especially because they are hugely reachable. Gen Y is the largest generation in U.S. history. There are

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