SM: Sounds like Shockwave was a great place to experiment and learn! JW: During this time I built a friendship with the principal software architect of the project, Brad Edelman, who is now co-founder and CTO of PlayFirst. I also met three other great people who now work at PlayFirst. Unfortunately, Shockwave spent most of
SM: Where did you get the idea for your current venture? What is your domain experience in the segment? Any particular reason that led you up to this venture? JW: I co-founded my first startup in 1997, with that same roommate from Boston. While trying to raise capital and recruit a head of engineering, the
SM: Mowing your way to MIT! JW: I used my mowing money to pay my half of the cost for one of the first Intel 8088 processor personal computers. I guess I didn’t use my old TI-994A enough, so my parents were convinced that the new ‘toy’ would just gather dust unless – or even
The Internet is changing the content business dramatically, and in this story, we will explore the casual gaming industry through the eyes of entrepreneur John Welch, a gaming industry veteran, who hopes to build a brand as high-impact as Electronic Arts in video gaming, through his venture PlayFirst. I met John a long time ago